CUSTOMER TESTIMONIAL AD CAMPAIGN
DESIGNING
Content Creation & Graphic Design
TESTIMONIAL
AD CAMPAIGN:
DESIGNING
Target audience: businesses, individuals | Design approach: fresh and updated
My Responsibilities:
• designed the layout, narrative and presentation style • wrote the content for the testimonial according to a Brief • created IG slides • looked for and acquired stock images • wrote prompts to generate AI images • used Illustrator to produce all the final products • worked closely with the producer • ideated IG presentation concepts with the Social Media Manager
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Type /
Testimonial
Ad Campaign
Role /
Content Creation & Graphic Design
Aim /
Case Study
Year /
2025
AI image generators: imagine.art, adobe firefly, deepai.org, supermarket.ai,
Case Study
Skills Development
Communication Effectively
Problem Solving
I worked closely with the producer, who instructed me to use the creative brief as a guideline to create the testimonial. I kept the producer updated on my design progress and made the necessary revisions to deliver a final product that meets his high expectations.
Later, I coordinated with the social media manager to post supportive Instagram slides for our IG account.
Goal: Using a new design approach and video storytelling style, the aim is to reveal the character's inner thoughts and feelings, not just their verbal description of what happened, to engage readers with the story as if they were the customers facing the challenges themselves.
Following the instructions from a creative brief to produce compelling story content.
The producer was upset with my initial layout because it did not include the content he had supplied for the project. I clarified that I had restructured his text into a narrative format and in the graphics. I reassured him that I would translate his Chinese content verbatim and incorporate it into new slides.
He approved my second layout and presentation approach, along with the supportive IG slides I produced later.
THE PRODUCER'S CREATIVE BRIEF
First Layout
To help speed things up for the internal presentation, the producer updated the name of the vendor for me
I highlighted the content and added translated text of the producer's written text to enhance the content of this page
This bakery shop sign requires a touch-up; see the updated image on the Portfolio page.